Wine Design 2

  Along the same lines as my last post…..Core77.com recently posted a blog entry detailing a new wine bottle design. The design was created by a Madrid-based agency that primarily focuses on branding. The design company is called Baud. The idea of this specific design was to incorporate more or your senses into the appreciation of wine. The bottle of wine was imprinted with Braille, however, it is not only made for the blind. They said that “the primary objective of [the design] was to achieve a wine of the highest quality elaborated by sensorial methods”. We already taste wine. We already smell wine. This creates a new design and allows us to further engulf ourselves into the experience by touching the wine.